What is a rural product?
Different FMCG products, fertilizers related to agriculture, automobiles, etc., are provided to the rural market from the urban market. On the other hand, different agricultural goods like vegetables, fruits, milk, flowers, etc., are supplied by the rural market in urban markets.
What is the classification of rural market?
Constituents : Agricultural and allied activities, poultry farming, fishing, Animalhusbandry, Cottage Industries, Health center, School, Co-operatives, Panchayat office etc. Products : Consumables, seeds, Fertilizers, Pesticides, Animal feed, Fishnets, VMedicines, Petroll diesel etc.
What are the 4 A’s of rural marketing?
Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability.
How do you promote a product in a rural area?
Rural Marketing – Promotion Strategies
- Personal Selling in Rural Region.
- Push-up Sales Promotion.
- Free Distribution of Samples.
- With-pack Premiums.
- Price-off Premiums.
- Money Refund Premiums.
- Exchange Premiums.
- Interactive Games.
What are the characteristics of rural consumer?
Thus, the rural consumer possesses distinctive characteristics.
- Education. Consumers are less literate due to fewer educational facilities.
- Low-Income Levels. The income of the rural consumer has grown over the years.
- Occupation.
- Impact of Reference Groups.
- Brand Loyalty.
- Value for Money.
What is rural consumer?
Rural consumers are mostly dependent on agriculture and were not very literate about products and services available in the market till some time back. This scenario is slowly changing due to an increase in literacy and disposable income.
What is 4A model?
Developed by Scott Snell and Ken Carrig from the University of Virginia Darden School of Business, the strategy framework, called the 4A Model, helps plan leaders organize their company’s areas of growth by focusing on four primary factors that enable execution excellence: alignment, ability, architecture, and agility.
What are the 4 P’s and 4 C’s of marketing?
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer. The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions.
What are rural marketing models?
The rural market encompasses all marketing activities, facilitating demand, product planning, distribution and the entire marketing process aimed at the satisfaction of the rural consumer. A rural market includes all those business activities involved in the flow of goods and services from producers to rural consumers.
What is a rural consumer?
What are characteristics of rural consumers?
Rural customers are price-sensitive and highly influenced by level of pricing. Price is the strongest factor that affects their buying decision. ii. They buy those products which are low in price and medium in quality.