What is a rich result?

Rich results are experiences on Google Search that go beyond the standard blue link. They’re powered by structured data and can include carousels, images, or other non-textual elements. Over the last couple years we’ve developed the Rich Results Test to help you test your structured data and preview your rich results.

Why are rich results important?

Rich results were created to put the focus on key information and assist search engines in understanding a page’s main purpose. That means Google doesn’t have to guess what your page is about and it garners more relevant search results for its users.

How do I get rich search results?

How do I get the most from my rich results?

  1. Provide partial answers or additional information to get people clicking through to your page.
  2. Create content in the format search engines prefer.
  3. Make sure your on-site experience matches up.
  4. Optimise your site with organic search best practice.
  5. Encourage reviews.

What is rich test?

The Rich Results Test is the latest tool developed by Google to help you test your structured data and preview your rich results. The test returns errors and warnings that Google detects on your product pages.

How do you get rich snippets?

How to Create Rich Snippets

  1. Identify which details you want Google to focus on.
  2. Define your webpage using Google’s Structured Data Markup Helper.
  3. Create microdata for your webpage using your selected data type.
  4. Create new HTML from this microdata.
  5. Tag your content with this microdata.
  6. Test your rich snippet.
  7. Be patient.

What kind of company would benefit from the site links rich snippet?

What kind of company would benefit from the site links rich snippet? All companies can benefit from site links rich snippets. A company with a large website, recognizable brand, and high search traffic.

How does Google use structured data?

Structured data is a tool you can use to tell Google detailed information about a page on your website. Then, Google can use this information to create informative, rich results. And audiences love these rich snippets.

What is SERP in SEO?

A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine.

What is rich card data?

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.